Hey Coach! Are you living invoice to invoice right now? Be honest…
If you’re just starting or you’ve been coaching for a while – life is HARD when you’re not sure where your next coaching client is coming from… working hard to keep your current client(s) happy while fending off the dark “what if they stop working with me” thoughts.
I’ve totally been there!
It’s a stressful, unhappy place to be, filled with uncertainty but it’s also so rewarding – because as a coach you love to see other people overcome their challenges and experience success!
Your coaching business really does keep you fighting fires… but they’re starting to spread. The novelty of the “freedom” experienced at first is kind of fading and now all you want is to feel secure and confident that you’ll be able to pay the bills each month.
Again, I’ve totally been there. It’s so bitter-sweet.
On a positive note, you took the leap and you’ve survived this far. You decided to start a coaching business and invested hard work, dedication and passion to help your clients grow… but the success of your business depends on getting new “coachable” clients on board.
You’re frustrated but more ready than ever to push on and grow your coaching business. Hey, maybe even take a holiday… heck, just a night off from the laptop will do!
But despite your best intentions to move into that haven of consistency and stability, you’re still wondering how in a world with over 7 billion people, you’re struggling to get coaching clients and grow your bank balance.
You don’t just crave more money and freedom to travel, get a nice office or quit your ‘other’ job (I just wanted to spend more time with my wife and son) – you want to show up and provide an amazing service to your coaching clients too – because you are great at what you do.
I want to talk to you about a serious topic that doesn’t come up that often enough in coaching circles – the big elephant in the room.
The fact that there’s a brutal, harsh reality to being coach in 2019 – that over time can destroy even the strongest, smartest and best coaches…
Most coaches will fail and end up back in a 9 to 5 job, with no freedom and an average salary.
But why is that?
Having worked with hundreds of coaches, I can tell you that the most common factor is that those failed coaches did not have a have a clear understanding of three things:
- 1. Their unique value,
- 2. The problem they really solve
- 3. How to attract coaching clients
If you spend too much time chasing new clients in the wrong places, trying and failing to get leads and grow, you will ultimately fail.