Many professional coaches dream about becoming a respected and credible coach within their niche — and for good reason too — who wouldn’t want to attract clients with little to no outbound marketing?
Establishing good credibility as a coach means gaining the trust, respect and attention of your peers, your ideal clients and your extended network. While credibility can’t simply be bought, it can definitely be established by learning and executing the right marketing strategies — and it’s how to get coaching clients.
Providing Genuine Value
One thing that almost every credible professional does is share their knowledge and experience. When was the last time you went out of your way to provide value to your target customer for free?
For example, writing a blog is a great (and affordable) way to build trust with your peers and your target audience. Simply sharing problem solving information, industry insights and your own take on things is a fantastic way to provide real value and build your credibility.
In the age of social media, you simply cannot expect to stand out in your coaching niche without having at least one active social media account. Whether you prefer Twitter, Facebook or LinkedIn — it really doesn’t really matter much — as long as you’re certain that your ideal clients will be able to find you on that channel.
A good rule of thumb is to to find out where other credible coaches in your niche are hanging out online.
When was the last time you went out of your way to provide value to your target customer for free?
Don’t forget that Facebook groups, LinkedIn groups and old-school business forums are also great for networking, so make sure you join some and provide value to the community on a regular basis — if you have the desire to build your credibility.
Books and Informational Guides
You may also want to consider writing a short book, digital eBook or guide to share your unique outlook and solution to one of your ideal client’s main problems.
This is not something you can necessarily do in a day, but you can work on it daily or whenever you have some down time — like when you’re on a plane or when your partner is out with the kids.
Genuine, problem-solving and valuable information with your name on it is an amazing way to gain credibility as a coach -‐ assuming it is well received with your peers or ideal clients, it is guaranteed to help you grow your credibility more than almost any other marketing activity — almost 😉
Scratching the Surface!
So these are just some of the things you should consider doing if you want to build your credibility as a professional coach in your chosen field.
You can probably think of many others — and there really are lots of options! Just keep focused about what you’re trying to achieve and why — put in the hard work, and you’ll start seeing results before you know it.
If you don’t know where to start, you’re feeling overwhelmed or are simply totally confused by all of this credibility building stuff — don’t despair, as you’re not alone!
Every day, I work with professional coaches across the world at all levels, who benefit from my marketing leadership coaching and my working knowledge and understanding of the coaching and marketing industries — and use it to stand out in their network as a credible coach and trusted professional.
It’s not about being famous. It’s about being trusted and respected in your niche.