About Credibility Coach®


 The coaching industry is unregulated. Anyone can decide to be a coach but it’s credibility that separates the genuine coaches from the bad ones. Our mission is to help genuine coaches build, grow and sustain a successful coaching business by building credibility and promoting themselves the right way. 

Kick Starter Online Training for Coaches

Our Mission

To help professional coaches build, grow and sustain a successful coaching business by building credibility and marketing themselves the right way.

Our Vision

To be the coaching industries number one trusted resource for building a coaching business based on credibility – and ethical marketing strategies.

Credibility Coach® BY David sargant

Hi, I'm David

In 2015, I was the marketing manager for a successful business coaching practice in the UK. For 2-years solid I lived and breathed the wonderful world of coaching.

During those valuable years I connected with so many coaches – some ultra successful and some struggling to stay afloat.

As a result of such in-depth conversations and insights, I identified the #1 factor that separated the successful coaches from the going-broke coaches.


I realised that most coaches have no idea what makes a person credible, let-alone how to build credibility for themselves.

I also realised that big coaching organisations, franchises and even local practices are not adequately training or educating coaches on how to get coaching clients – by building and sharing their credibility so they can be the go-to coach in their network.

As a result of my leanings (combined with my 17 years of marketing experience) – I left my role as the marketing manager and established my brand, Credibility Coach®.

Since 2015 I have been on a passionate and dedicated mission to help coaches build, grow and sustain a successful coaching businessTHE RIGHT WAY – via my Podcast for Coaches, my Facebook Group, online workshops and of course, my coaching programs and events too.

Thanks for stopping by,

Jane Adshead-Grant

Master ICF Executive Coach


“Working with David has been invaluable. He possess expert knowledge and experience of marketing for coaches. David takes the time to understand what you most want to accomplish in your coaching business. His approach is thorough, meaningful and educational. David is world-class. I highly recommend David to support you in growing your coaching business, attracting clients and adding value.”

Martin Purvis

ActionCOACH Business Coach


“A great coach is someone who can ask simple questions such that their client gains clarity. It took David 4 questions for me to understand what I needed to do to develop my business and my marketing strategy and in the year since I first met him my coaching business has indeed gone from strength to strength. If you want to develop and implement a great marketing strategy and get the support you need, work with David.”

Peter Boolkah ActionCOACH Gazelles

Peter Boolkah

ActionCOACH & Scaling Up Coach


“David has enabled me to focus on providing amazing value, while at the same time helping me establish my brand as one of the leading business transition experts in the world. David is objective, clear, concise, and exceptionally challenging of me and my marketing. David is my secret weapon as he helps me to build and execute my marketing strategy, allowing me to set myself apart from the competition on the global stage.”